We turn AI from a slide into a system. Strategy, build, and managed programs for mid-market operators — plus a free suite of practitioner tools.
Advisory
Engagements that ship
Fixed-shape engagements — The Compass, Blueprint, Build, Operator — that move you from strategy to a system that runs.
See how we work
Active Platforms
Active Reach
Identify your site visitors, enrich them with intent data, and reach them directly — without paying gatekeepers. Managed or self-serve.
Explore Active Reach
The Active Suite
Tools built by practitioners
Active GEO and Active Pulse — free AI tools that produce executive-grade reports in minutes. The same systems we use in paid engagements.
Try a free tool
Active Reach · Active GEO · Active Pulse
The Compass · The Blueprint · The Build · The Operator
Denver, CO · Serving operators nationally
Advisory
Strategy that ends in a working system, not a slide deck
Four fixed-shape engagements that take you from "we should do something with AI" to "this AI workflow is running in production." Defined outcomes, defined timelines, defined price bands.
The Active Suite
Tools we built for the work we do
Self-serve versions of the systems we use inside paid engagements. Run an AI search audit in 60 seconds. Take a read on what the market is saying about your brand. No login required.
Why now
Most companies have run an AI pilot. Few have an AI system.
The pilots demo well. They stall in production. They get folded into a slide and never operated. The gap between "AI is interesting" and "AI is doing $X for us this quarter" is where Active works.
58%
Of informational queries return AI answers with no organic clicks. The buyer's discovery moment is shifting from a search results page to a model's answer.
88%
Of company websites aren't configured for AI search. Your prospects are asking models about you; the models are answering with whatever they can find.
3×
Growth in AI-assisted decision-making. From brand research to vendor selection, AI intermediaries are reshaping every funnel — and every operator's competitive surface.
Advisory
Four engagements. One arc.
Each engagement has a fixed shape, a fixed timeline, and a defined deliverable — so you know exactly what you're buying. Enter at the stage that fits where you are, or run the full arc from orient to operate.
The Compass
A 3-week strategy sprint that ends with a prioritized 12-month AI roadmap — and a clear answer to "which workflow should we build first?"
3 weeks · $25K–$50K
The Blueprint
Architecture and build plan for one named workflow — data flow, integrations, evaluation plan, cost model. Ready for any engineering team to develop.
6 weeks · $50K–$100K
The Build
A production AI workflow shipped end-to-end — built, integrated with your systems, evaluated, and handed over with documentation your team can operate.
12+ weeks · $100K–$250K
The Operator
A managed program that runs the evals, ships iterations, and expands what AI is doing for your business. Monthly retainer with quarterly business reviews.
Retainer · from $15K/mo
Field Notes Program
A thought leadership engagement that produces AI-citable research and long-form essays under your byline — the same assets that build category authority in the AI search era.
Quarterly cadence
Operator Workshops
Half-day or full-day sessions for marketing, ops, and product teams on applied AI, prompt design, agent workflows, and how to evaluate model outputs in real work.
Half or full day
Not sure which engagement fits?
Most operators start with The Compass — it's designed to answer exactly that question. A 30-minute call gets us oriented; we can usually tell you the same day.
The Active Suite
Tools built by practitioners. Free for operators.
Self-serve AI tools that solve specific problems in minutes — and produce a downloadable, executive-ready PDF report. These are the same systems we use inside paid engagements; you're welcome to run them yourself.
Active GEO · Live
Active GEO
See how AI search engines describe your brand — and fix what's wrong. A 60-second audit across 40+ signals covering AI crawler access, schema, content quality, and E-E-A-T. Exports as a branded PDF.
AI crawler accessSchema markupE-E-A-T signalsCore Web VitalsCitation readinessPDF export
Active Pulse · Live
Active Pulse
A continuous read on what the market is actually saying about you. AI-powered analysis across reviews, social, surveys, and competitive mentions — surfaced as themes, not summaries. Produces a CMO-ready PDF.
Enter a URL and a little context. In under a minute, get a scored executive report across AI discoverability, technical SEO, schema, and content authority — then download it as a branded PDF you can share with leadership.
1Share your company context
2Enter the URL to analyze
3Download your branded PDF report
40+ signals
3-page branded PDF
Client-ready
Active GEO v2.0 · Active AI Advisors
Your details
Website to audit
By submitting, you agree to receive a one-time audit report and a follow-up from our team. We don't share your data, and you can unsubscribe anytime.
Initializing audit engine...
Active Pulse v1.0 · Active AI Advisors
CMO / Marketing leader details
Data sources to analyze
By submitting, you agree to receive a one-time intelligence report and a follow-up from our team. We don't share your data, and you can unsubscribe anytime.
Initializing sentiment engine...
Active Pulse
A continuous read on what the market is actually saying
Built on Active's marketing research heritage. Add your brand context and the sources you care about; get a CMO-ready intelligence report with themes, not just numbers — then download it as a branded PDF.
1Select your data sources
2Add brand + competitor context
3Download your CMO-ready PDF
4 source types
Competitor benchmarking
3-page branded PDF
Active Platforms · Active Reach
Reach the audience that's already showing intent.
Identify the visitors landing on your site, enrich them with real signal, and reach them directly — without paying gatekeepers for the privilege.
From anonymous site traffic to a precisely targeted audience — with no intermediaries skimming margin off your spend.
Identify
Resolve anonymous site traffic to named accounts and individual intent profiles. Know who showed up — not just how many.
Step 01
Enrich
Add firmographic, demographic, and behavioral context to what you already have. A visitor becomes a prospect with shape.
Step 02
Reach
Activate against those prospects directly through the channels they actually use. Skip the intermediaries that take a cut.
Step 03
Why it works
From spray-and-pray to precision spend.
Traditional ad targeting buys access to gatekeepers' audiences and pays a margin on every impression. Active Reach activates against your own resolved audience — prospects already showing intent for what you sell.
Combine the audience data you already own with our enrichment, in one platform, and stop renting precision you should own.
↓
Lower blended CAC by directing spend at intent-qualified prospects, not lookalikes of past buyers.
1st
First-party precision without rebuilding your data stack or signing a new MSA with your data platform.
=
One platform for your existing audience data plus the enrichment that turns it into a targeted audience.
Two ways to use Active Reach
Have us run it. Or run it yourself.
Same platform, two operating models. Most clients start with the managed program; teams with mature marketing-ops capability sometimes prefer the self-serve license.
Managed by Active AI
We run the platform for you. Intent-class framework design, ongoing audience curation, channel activation, weekly performance reviews. You get the outputs; we operate the inputs.
Recommended · monthly retainer
Self-serve license
Your team operates the platform with our framework and onboarding. For marketing-ops teams that have the bandwidth and want to keep activation in-house.
Annual license + setup
See your own traffic resolved in real time
A 30-minute walkthrough on your actual site — we'll show you who's visiting, what intent they're expressing, and what an Active Reach program would look like for your business.
About
Practitioners first. Advisors always.
We started Active because the AI conversation needed fewer slides and more operators. Our work is to close the gap between what AI can do in a demo and what it does in your business this quarter.
Our story
Built by people who've shipped this work
Active brings together decades of experience across digital strategy, marketing research, technical analytics, and applied AI systems. What unites us is a bias toward operating leverage — turning the theoretical capability of AI into something a P&L can see.
Based in Denver, Colorado, we serve operators nationally — from mid-market companies trying to operationalize their first real AI workflow to growth-stage teams rebuilding their go-to-market for the AI search era.
2
Live tools in the Active Suite — Active GEO and Active Pulse — with three more on the public roadmap.
4
Fixed-shape engagements — The Compass, The Blueprint, The Build, and The Operator — each with a defined deliverable and price band.
2026
Founded in Denver, CO at the inflection point when AI moved from corporate pilot to operating capability.
The team
The operators behind the operators
Two practitioners with deep, complementary roots in digital strategy, marketing analytics, and enterprise client management — now applied to making AI actually work inside operating businesses.
PJ
Paul Jamieson
Co-Founder & Principal
Previously: Fisite Advisors (founder), Gomez Advisors, Bank of America, MasterCard International
Paul has spent 25 years helping companies turn data into strategy. As founder of Fisite Advisors from 2001 to 2025, he led market research and analytics engagements for clients ranging from start-ups to Fortune 500 enterprises, focused on building the customer and competitive insight that drives marketing ROI. Earlier in his career, Paul directed financial services research at Gomez Advisors — where he was a regular expert source for the Wall Street Journal, Time, and American Banker — and held senior product and partnership roles at Bank of America and MasterCard International. At Active AI Advisors, Paul brings that same analytical rigor and customer focus to helping clients navigate the AI transition.
Customer & competitive insightMarketing ROI & analyticsFinancial services strategy
KA
Kurt Abbott
Co-Founder & Principal
Previously: PayPal/Synchrony Financial, Kobie Marketing, U.S. Bank, Bank of America
Kurt brings 35 years of experience leading enterprise client relationships, marketing analytics, and strategic product management across financial services and retail. His career spans senior roles at Bank One, Bank of America, U.S. Bank, and Tween Brands, plus more than a decade leading commercialization for some of the largest co-branded credit and loyalty partnerships in the industry — most recently the PayPal–Synchrony Financial cobrand program. At Active AI Advisors, Kurt advises clients on how to apply AI strategically to the enterprise relationships, customer programs, and analytics functions he’s spent his career building.
Every approach we suggest is one we've tested in production. If we haven't run it, we say so — and we don't charge for confidence we don't have.
02
Specific over conceptual
Anyone can write "AI transformation." Our job is to write the prompt, name the workflow, set the eval, and put the number against it.
03
Honest about the limits
Models fail. Implementations stall. The frontier moves weekly. We tell you when the answer is uncertain rather than project false confidence.
Ready to see where you stand?
Run a tool from the Active Suite for an immediate read on your AI search visibility or brand sentiment — or book a call to talk through where AI should be operating in your business.
Field Notes
Notes from the work, not the conference circuit
Original research, technical guides, and strategic perspectives from the projects we're actually shipping. Subscribe to The Active Brief to get the best of it once a week, on Tuesdays.
GEO Fundamentals
What is GEO and why it matters more than SEO in 2026
A plain-language guide to Generative Engine Optimization — what it is, how it differs from SEO, and why the window to act is closing.
AA
Active AI Advisors
8 min
Technical Guide
The robots.txt change that makes you invisible to AI search
Most companies unknowingly block GPTBot, ClaudeBot, and PerplexityBot. Here's how to check and fix it in 10 minutes.
AA
Active AI Advisors
5 min
Customer Intelligence
Why your NPS score doesn't tell you what customers actually think
AI-powered sentiment analysis surfaces the themes, emotions, and competitive signals hidden inside the data your current tools summarize away.
AA
Active AI Advisors
9 min
Research
State of Applied AI 2026: benchmark study across 200 mid-market firms
Our first annual benchmark reveals the operational AI gap — which firms have shipped AI workflows and which are still running pilots.
AA
Active AI Advisors
15 min
Schema & Structure
The 5 schema types that dramatically improve AI citability
Organization, Person, FAQ, HowTo, and Article schemas are the foundation of GEO. Here's how to implement each one.
AA
Active AI Advisors
12 min
Case Study
From invisible to cited: a B2B SaaS GEO transformation
How a mid-market software company went from zero AI citations to 40+ per week — in 90 days.
AA
Active AI Advisors
11 min
Let's talk
Tell us about your situation and we'll be in touch within one business day.
Let's put AI to work.
Whether you're trying to figure out where AI should live in your business or you already know and need someone to build it — we meet you where you are. We've shipped the workflows we recommend; we'll tell you honestly which engagement makes sense for where you stand.